By Tim Minahan April 22, 2024
Our reimagined brand celebrates what's possible when organizations have the access, insights, and capabilities they need to Take Finance Further™.
OneStream was founded on the core belief that with the right technology, organizations could take Finance beyond just reporting on past performance and towards informing and guiding business strategy and growth.
That's why our founders – Tom, Bob, and Craig -- set out to build a cloud-based platform to not only modernize the financial reporting and planning processes of the past, but also arm the Office of the CFO with the insights and capabilities to strategically steer the business to the future.
In short, OneStream is on a mission to Take Finance Further™.
This founding principle has fueled our ability to build and continually innovate the only enterprise Finance platform that:
- uniquely unifies all your financial and operational data,
- embeds AI for better decisions and productivity, and
- is infinitely extensible to meet the needs of your business today and tomorrow.
It's also why over 1,400 of the world's largest and most recognized brands rely on OneStream to stop wrangling data, start steering the business, and Take Finance Further.
Now it is time for our brand to catch up.
That's why we spent the past six months researching, interviewing, and testing the OneStream brand message and identity with customers, partners, employees, and influencers – including many of you. We learned a lot about how the market views OneStream, where we add the most value, how we're differentiated, and what our target Finance audience cares about most.
This led us to home in on the above simplified and elevated OneStream brand story. A story that cuts through the noise, sets aside the tech jargon and buzzwords, and gets down to the essence of OneStream and the unique value we deliver to the Office of the CFO.
To complement our story, we have embraced an evolved visual style that embodies the spirit of our core mission and inspires a desire to shape a better future. This includes:
- a new brandmark and symbol that simultaneously modernizes our logo while paying homage to OneStream's original dual-S curve design, portraying continued innovation and growth -- for OneStream, our customers, and our partners;
- a proprietary typography system that further amplifies our commitment to delivering efficiency and simplicity;
- a multi-color brand palette that reflects the modern and disruptive nature of the OneStream platform; and
- a photographic style that brings humanity to our story and puts the customer at the center of it.
You can get a feel for the new OneStream brand on the OneStream Brand Hub.
And now, we're sharing our vision with the world through a global, multi-channel campaign designed to reach, engage, and inspire Finance leaders to Take Finance Further.
I encourage you to keep an eye out for OneStream in the print, digital, broadcast and outdoor channels you know and trust most. Get familiar with our story, our value, and our brand. And join us in our commitment to constantly look ahead, so our customers can succeed today and be ready for whatever comes next.
